Lockheed Martin Corporation Essay Example | Topics and Well Written Essays - 250 words

Lockheed Martin Corporation - Essay Example Ethics in sustainability, good citizenship, and asset responsibility are fundamental ethical standards that the corporation’ marketing team can use in convincing customers (Lamb, Hair & McDaniel, 2012). Ethical standards set by Lockheed Martin are among key aspects that help the company in luring large markets that it controls across the globe. Most of their ethical standards are elements that form good marketing gears for the marketing team. To acquirer long-term and continual market survival, the business must maintain high ethical standards. Tough rules on ethics are a good indication of competence and high standards of service provision.Lockheed Martin products face stiff competition from some of the major players in the aerospace industry such as Boeing. The only advantage that Lockheed Martin enjoys is customer confidence, even though Boeing also has its loyal customers (Lamb, Hair & McDaniel, 2012). The competing companies, in many cases, violate their set ethics to com pete favorably. Although violation of ethics may be beneficial in the short run, it affects the continuous customer loyalty.