Physical Therapy Personal Essay Sample

Physical Therapy Personal Essay SampleIt's not easy to go through a lot of things on your own or in tandem for that matter, and writing a physical therapy personal essay can be a tiring and tedious process. This is the reason why you need to know how to prepare a sample physical therapy personal essay sample. A personal statement essay is important as it will help you demonstrate that you are indeed knowledgeable about the field of physical therapy. In addition, it is also an effective way of getting yourself noticed.There are many benefits of writing a therapy essay. For one, your personal essay can serve as a good reference for your potential employer and peers. Since your essay is meant to be informative and friendly to the reader, a good touch is to include a personal touch in your essay.To do this, you may want to consider using quotations from other people who have written about their experiences with physical therapy. Or you may want to make a point by reflecting on other peop le's experiences with physical therapy. It is also a good idea to make a note about anything which might cause some kind of controversy in regards to your physical therapy personal essay.You can choose the topic of your essay to be about anything related to physical therapy. Whether it is your love of it or just how difficult it is to get into it. You will have to write an essay that is well-written but is still entertaining.Your essay sample should be about more than just about physical therapy. A personal essay is about a lot more than just your past experiences in the field. Your essay must show your individuality and uniqueness. In addition, you need to think of something that would be interesting and entertaining, which would attract people to read your essay.You can express your thoughts, ideas, and opinions about physical therapy in your essay. All you need to do is to include your viewpoint about the subject in your essay. Do not worry about writing about the same thing ever y time you write because you can easily change your mind and write something new.You may find it hard to describe your past experiences in physical therapy because it can become monotonous. This is the reason why you need to include some things about your past experiences and make a new one each time you write your essay. If you feel that the past topics are not relevant to your essay, then you may want to include a very brief summary of your past experiences.If you plan to include a link to your personal essay, you may want to include the name of your school as well as your personal number. If you have any significant achievements in your field, you may want to mention these in your essay. This way, your essay will be more believable and you will also stand out among the crowd of other students who are writing a similar essay.

How to Write a College Essay on Injuries

<h1>How to Write a College Essay on Injuries</h1><p>If you are one of the numerous understudies out there who needs to realize how to compose a school paper on wounds, your desire is being allowed. There are very a couple of approaches to compose such a paper. Indeed, there are different varieties of these papers that any understudy can look over. Here are a couple of the most mainstream approaches to compose such an essay.</p><p></p><p>In this exposition, one will portray an occurrence or a physical issue that happened to him. This would incorporate, for instance, a mishap nearby, the demise of a friend or family member or even the passing of a partner. The motivation behind the exposition is to not just cause the peruser to identify with the author yet additionally to that person to comprehend the sentiments of the readers.</p><p></p><p>In the primary variant of this article, the essayist will portray the mishap or t he injury in words. In any case, this is commonly not the situation. For the most part, the writer will basically relate an occurrence to the occasion that was written in the content. As such, the writer may relate an episode of viciousness and furthermore its impacts on the individual who is managing it.</p><p></p><p>The next variety of this article is that of the school task, wherein one of the understudies is approached to compose the task as though it were his very own catastrophe. This works well overall if the task has something to do with the person's own encounters. Be that as it may, in the event that the task isn't about a person's own encounters, at that point this variety would not work for the reader.</p><p></p><p>Another approach to compose a school exposition on wounds would be that of the clinical understudy composing the article. A clinical understudy would compose the clinical article since the person needs to contras t the clinical calling's viewpoint and the other one, the philosophical/legitimate. Clinical schools here and there expect understudies to compose such an essay.</p><p></p><p>If you need to compose a school paper on wounds, one should observe the kinds of wounds and their causes. The kind of injury is, actually, critical to the exposition that is composed. On the off chance that it is about a games injury, for instance, at that point one should manage the subtleties of the injury.</p><p></p><p>Also, you should manage some negative side of the paper. This is on the grounds that you should present a defense for your decision of the course. Nonetheless, you should ensure that you are not simply quitting. On the off chance that you do this, the paper won't be extremely fascinating for the reader.</p>

Essay Topics For 7th Grade - Make the Best Choice

<h1>Essay Topics For seventh Grade - Make the Best Choice</h1><p>As you consider the exposition points for seventh grade, there are a few significant things that ought to be thought of. As a matter of first importance, this year, instead of earlier years, your folks will give you quite certain rules on the most proficient method to structure your exposition. These rules will incorporate the subjects and words that you should utilize, the key focuses you should make, the organization of your paper, and how much time you should spend on composing it. In this manner, the most ideal approach to your task is to ensure that you're composing the most ideal paper possible.</p><p></p><p>So, how would you approach settling on the most ideal decisions in article themes for seventh grade? Initially, attempt to ensure that you comprehend the subject of your task just as the inquiries that will be posed. Now and again, you may likewise need to figure out w hich of your article points is generally suitable for your own advantages and leisure activities. It's ideal in the event that you'll limit your themes as you begin composing. Along these lines, you'll have a superior thought of which subjects you'll need to look into further.</p><p></p><p>Next, see whether there are any significant dates or occasions that you need to remember for your point. Some extraordinary topics to browse include: new innovation, sports, class get-together, wedding, military help, universal war, social issues, and some more. You can without much of a stretch check these by glancing through the rundown of points that will be utilized for the paper. Likewise, investigate the spelling of your name. Be certain that it doesn't contain mistaken spellings or contractions that can befuddle your perusers. These sorts of errors can destroy your article, so it's significant that you do everything possible to ensure that you're composing the most i deal essay.</p><p></p><p>Now that you've settled on a point, it's a great opportunity to get into the last piece of your task. While you're doing this, you should consider what points will most interest you. What are a few inquiries that you should reply with your paper? You can locate this out by utilizing an online instrument, for example, a composing device or word doc.</p><p></p><p>Now that you've made sense of what you'll expound on, the point that you ought to expound on and the distinctive paper themes for seventh grade, it's an ideal opportunity to begin. Start by looking into the theme that you need to expound on. Search for data about this theme on the web. Attempt to view data that is not as unreasonably entangled for you to comprehend. The data that you discover online will be exactly what you have to compose the most ideal essay.</p><p></p><p>Once you have some data that you can utilize, it's an ide al opportunity to make an inquiry that will assist you with answering your significant inquiry. When you've completed the venture, you would now be able to make your exposition. The main thing that you have to do is discover how to design your exposition, so it looks all around arranged and composed. Next, you should be certain that you utilize legitimate syntax, accentuation, and appropriate spellings, so it doesn't look sloppy.</p><p></p><p>These are some incredible exposition themes for seventh grade that you can use to compose your own secondary school article. Presently, that you realize how to begin your article theme, you can search for chances to discover a duplicate of the rules that your instructors gave you, or, you can go on the web and study the topic.</p>

Research Paper Topics For Your School

Research Paper Topics For Your SchoolThe research paper topics that can be about special education include the role of interaction in learning, student achievement, academic functioning, school safety, and school climate. These are general concepts that may be taught in all types of schools and usually all schools offer courses that help students develop these concepts and skills. By researching what each of these is, you will be better able to choose the best research topic for your school.Interaction in Learning: Students will interact with their teachers, the school environment, other students, and the faculty as they learn. It is important for the teacher to keep an eye on the development of the learning process. The teacher should be aware of the learning style that the student has and the strategies that will be most helpful to the student. By researching these topics, you will be able to choose the best research paper topics for your school.Student Achievement: Student achieve ment is considered to be one of the most studied topics in education. In order to determine the problem solving skills and reasoning abilities of the student, several measurements are used in studies. These measures are called, TIMSS, PISA, and ACT tests. By researching which student achievement measures have been the most helpful in determining the success of students, you will be able to choose the best research paper topics for your school.Academic Functioning: Academic functioning is a very important part of academic success. Academic function is basically the ability of a student to comprehend and make sense of instructions and understand and apply knowledge. Researching the academic function of a student is important for the teacher to be able to assess the performance of students. By researching what academic function is determined by students, you will be able to choose the best research paper topics for your school.School Climate: The ability of a school to facilitate learn ing is also important. If a school is not conducive to learning, then students will not be able to take advantage of the educational opportunities available. By researching the school climate, you will be able to choose the best research paper topics for your school. Additionally, if a school is too warm or too cold, then there may be a need to change the school climate to improve learning.All research paper topics can vary depending on the type of school, the curriculum offered, and the goals of the school. By choosing the right research paper topics for your school, you will be able to help your students be successful. By researching your research topic, you will be able to determine which topics would be best for your school.No matter how many topics you choose for your research paper, you should always consider the student who will be writing the paper. The students will be able to talk about the topics in their own words, but they may not be able to fully understand the meaning of the content. So, it is important to select the best research paper topics for your school based on the students' abilities and interests. By doing this, you will be able to ensure that the topic is written according to the interests of the students.Research paper topics can vary greatly depending on the type of school, the curriculum offered, and the goals of the school. By choosing the best research paper topics for your school, you will be able to help your students be successful. By researching what each of these topics is, you will be able to choose the best research paper topics for your school.

Why Use UF Essay Samples?

Why Use UF Essay Samples?When you want to write an essay, there are a lot of resources available for writing an essay and many of these essays have samples available. Many of these sample essays come from academic institutions, and so if you are writing an essay for your high school or college this is a great place to find some samples that you can take to help you improve your essay.However, the first thing you need to know about these essay samples is that they will not be perfect. They are written from the point of view of the author, so some of them will be very different from one another. It is important that you read each of these essays, but also consider how much you know about the topic.If you are going to write an essay on the economic health of America, it is going to take a lot more than just the words you write. You also need to know a lot more about the things you are going to talk about. There is a lot of information that you can learn about the world of business, and you can find lots of good resources that will help you with that. This can be done in many ways.These essay samples will only show you how to write an essay if you know a little bit about how the world works. If you are not aware of how the economy of any nation works, it is very difficult to use an essay to convey your message. So if you are going to write an essay and want to get an education in the world of business, this is a great place to start.This is also a great place to use samples of economics, financial events, and other things that can help you convey your thoughts. There are hundreds of resources available online and they are all free. In order to learn about the world of business, it is important that you look around.There are a lot of resources available to help you with these essay samples, and most of them are free. The Internet has made it possible for all kinds of people to communicate with each other, and this is a great place to start. These are essays that are going to give you ideas, but you should always keep in mind that when you write.Most of the time, when you write an essay you are going to be doing research on your own. This is where these sample essays come in handy. If you are going to get an education about the world of business, you need to read plenty of essays before you put together your own.

Analysis of Harlem (A Dream Deferred) and A Raisin in the Sun

In Langston Hughes’ poem, the author gives us vivid examples of how dreams get lost in the weariness of everyday life. The author uses words like dry, fester, rot, and stink, to give us a picture of how something that was originally intended for good, could end up in defeat. Throughout the play, I was able to feel how each character seemed to have their dreams that fell apart as the story went on. I believe the central theme of the play has everything to do with the pain each character goes thru after losing control of the plans they had in mind. I will attempt to break down each character’s dream and how they each fell apart as the play went on. The first character we meet is Ruth Younger. Ruth is a hardworking mother who has had a†¦show more content†¦1483) It is evident that until the end of the play, we only see sadness in her character and the air of all of her broken dreams. The next character of Walter Lee Younger (Brother) is a man bound and deter mined to make money the fastest way possible. This is a man who values money above all else and ties his own self worth to how much money he has in his bank account. I believe the sentence â€Å"Does it stink like rotten meat?† (Line 6) can be best used to describe all of the dreams brother has. We see how he is at odds with his wife when she doesn’t want to join him in his most recent scheme that involves investing in a liquor store. He tells her quite blandly that she could care less about his dreams. â€Å"Man say to his woman: I got me a dream. His woman say: Eat your eggs.† (Pg. 1477) It is in this monologue that we can see that Walter has contempt for his wife and mother for not allowing him to follow his dreams to become a wealthy man. Hughes states â€Å"Or fester like a sore – And then run?† (Line 4) I believe this line could be used to describe Walter’s state of mind. Thoughts of other rich men fester in his mind on a dail y basis and he is constantly hating the fact that his job is something that he believes brings him shame. He is so frustrated throughout the play as his plans get shot down time after time. However, when he finally gets a chance to make aShow MoreRelatedAnalysis Of The Poem Harlem 1303 Words   |  6 Pagesthe 1930s - 1960s. He is often credited as the leader of the Harlem Renaissance, and â€Å"famously wrote about the period that ‘the negro was in vogue.’† (Langston). Throughout his body of work, Hughes spoke eloquently to the full spectrum of dreams - both their inspirational power and their heavy burden, if not fully realized. His famed poem, â€Å"Harlem (Dream Deferred)† uses heavy symbolism, falling into three definitive categories: 1. Dreams; 2. Food and Domestic Life and 3. Violence and Oppression(Shmoop)Read MoreLiterary Analysis of Langston Hughess A Dream Deferred1028 Words   |  4 Pagescirculated, analysis of the poem must take place. It unveils and discusses the themes, figures of speech, word placement, and flow of the piece, and A Dream Deferred, is no exception. In Langston Hughess poem, A Dream Deferred, the theme is that no really knows to dreams if they are not reached, and very realistic figures of speech help convey this idea; the poem can be surprisingly related to Mr. Hughess life through the subtitle and quotes from Langston himself. The meaning of, A Dream DeferredRead MoreAnalysis of Harlem by Langston Hughes602 Words   |  3 PagesAnalysis of Harlem by Langston Hughes Through the turbulent decades of the 1920s through the 1960s many of the black Americans went through difficult hardships and found comfort only in dreaming. Those especially who lived in the ghettos of Harlem would dream about a better place for them, their families, and their futures. Langston Hughes discusses dreams and what they could do in one of his poems, Harlem. Hughes poem begins: What happens to a dream deferred... Hughes is askingRead MoreHarlem: a Dream Deferred1043 Words   |  5 PagesHarlem: A Dream Deferred Langston Hughes Literally Analysis Dreams are aspirations that we hope to reach on our lifetime. They are the day that gives us the drive to live our lives and accomplish our goals. When reaching our goals, we will do anything to get to our destination. But what happens when your dreams deferred and put on hold due to unseen circumstances? Or what do you so when someone tells you that you can not so the things you want to so because of the pigmentation of your skinRead More Harlem, An Analysis of a Langston Hughes Poem Essay1405 Words   |  6 PagesHarlem, An Analysis of a Langston Hughes Poem The short but inspirational poem Harlem by Langston Hughes addresses what happens to aspirations that are postponed or lost. The brief, mind provoking questions posed throughout the poem allow the readers to reflect--on the effects of delaying our dreams. In addition, the questions give indications about Hughes views on deferred dreams. Harlem is an open form poem. The poem consists of three stanzas that do not have a regularRead MoreAnalysis Of A Raisin In The Sun1185 Words   |  5 PagesProfessor Quinn Final Essay The epigraph to A Raisin in the Sun is Langston Hughes poem called A Dream Deferred which was written as an example of life in harlem. The lines are a introduction to the white societys actions to take away equal opportunity from black citizens. Hughes main point is that there could be consequences when peoples frustrations build up or accumulate to the point where they have to either surrender their dreams or allow strenuous circumstances to literally devourRead MoreThe Poetry Of Harlem And Women Have Loved Before As I Love Now925 Words   |  4 Pagesâ€Å"What happens to a dream deferred?† is the opening statement of Harlem that grabs the attention of everyone who is reading this phenomenal poem. Of the two poems listed in this essay, this opening statement is more attention-grabbing and is a fantastic hook to being with. Harlem and Women Have Loved Before As I Love Now, are ideally comparable and contrastable. The meanings of the poems and the authors of the poems a re some topics that are different in these poems. The style of the poems and lengthRead MoreThe Poetry Of Langston Hughes1498 Words   |  6 Pagespoet Langston Hughes, whom by expressing his feelings of oppression in a racist environment, motivated many blacks to learn how to read, play music, and revolutionize civil rights. As a result, this paper will critique how Langston Hughes’ works of Harlem and I Too encouraged Black independence, and how they were used as frameworks for revolutionary concepts such as the achievement of civil rights and social equality. Langston Hughes was an African American poet in the 20th century who had significantRead MoreAnalysis Of The Poem Dream By Langston Hughes1909 Words   |  8 Pagesunique way as well. The two pomes are about dreams, the first poem, Dream is about what could possibly happen if we let go of our dreams and don t purse them. The second poem, Harlem is about the possibilities of what could happen when we postpone our dreams. Both poems do not exactly end with a happy ending, for they show the regret that we will be left with, possibly even death. The poem Dream by Langston Hughes is about following your dreams, because we never know what our near futureRead MoreAmerican Dream in a Raisin in the Sun4319 Words   |  18 PagesCHAPTER III: The Impact of Identity on Dreams – 1. Identity in the Sight of Other People In actual fact, people have a certain view or conception about what somebody is. This view is quite different from what the individual himself has. But then the harm in all this is that this state of affairs has a great impact on what an individual is supposed to become in life especially when he doesn’t have a great sense of objectivity or when he is not determined to achieve his life goal regardless

Global Journal Management Business Research -Myassignmenthelp.Com

Question: Discuss About The Global Journal Management Business Research? Answer: Introduction Dell was founded in the year 1984 by Michael Dell by the name of PC limited with a capital of $ 1,000 and a game changing vision about the design, manufacturing and selling of technology in the future. The company soon changed its name to Dell in the year 1987 and has now become one of the largest Multi -National computer Technology Company. The headquarters are located at Round Rock, Texas United states and employees over 100,000 people[1]. The company is in the business of developing, selling, and repair of computers and also supports the computer and related product and services. The company sells PCs,Laptops, servers, data storage devices, switches, software, computer peripherals, HDTVs, camera, printers, players and electronics built by other manufacturers. The company has made a name for itself in the computer industry and boast of a global reach. The company is presently focussing on the developing economies and is providing them with best of computer devices to strengthen the existing ecosystem of laptop market.[2] Dell faces strong competition in the Hong Kong market from its rivals HP Lenovo. The purpose of the report here is to understand and analyse the current marketing strategy and position of the company. The report will also focus on the USP of Dell; perform an environment analysis for Dell. The report will further focus on the competitive landscape in the laptop market and conduct a SWOT analysis for the company. Microsoft, HP, IBM, Apple and Lenovo are the main competitors of Dell. The report will give an insight about the micro and macro environmental forces which are critical to the company. Environmental Analysis-Dell The purpose of environmental analysis is to focus on the external and internal factors which might affect the business in the future; hence the organizations have to take a calculated move in order to prevent the damage from the uncertain environmental conditions. Micro and macro environmental forces thus play a very important role. [3] Macro Environmental Analysis Macro environment can affect any kind of business and hence it is advised that companies do a thorough understanding of the forces relevant to macro environment and accordingly make a back- up plan for any adversity in the future. PESTLE 5 forces is the most popular model which is used for the analysis of Macro environment. PESTLE Analysis DELL is one of the renowned brands when it comes to PC Laptop industry, globally, the company has created a positive image in the minds of consumers by providing quality products further supported by excellent customer service guarantee. The Laptops of Dell are considered as safe, reliable, equipped with good performance and pocket friendly. PESTL analysis will help in understanding the effect of external environment on DELL. Political Forces It has been seen that the political forces have a major impact on businesses which are operating internationally. The global players have to deal with the growing political pressure, policies related to foreign businesses, tax regulation and the ever hanging political environment. In context of Dell, the prevailing tension between US and China and cause trouble to the US laptop giant. In addition to this, political stability plays an important role, if the government changes it changes a lot of policies which might affect the business of Dell. In the last few years, the European union have been facing a lot of political and economic turmoil which has been affecting the business of Dell in a lot of European countries. Dell depends on China for the raw material and cheap labour, hence if relation between US and China do not improve quickly the company will either have to look for an alternate market or suffer a major blow.[4] Economic Forces Economic forces not only change the condition of the nation but it can also adversely affect the purchasing power of people, further slowing down the economy. The world is recovering from poor economic condition of few nations, especially in the EU; this has significantly affected the business of Dell. Although the Asian economy is doing good, but Dell has not been able to penetrate the market to the level as expected earlier. Hence, reduction in the purchasing power of the consumers, coupled with slow growth rate of an economy can cause problems for any brand.[5] Social Factors Social factors play a very important role for businesses, especially with the changing ecosystem of technology, companies have to keep on reinventing themselves to better suit the needs and wants of the consumers. The pattern has now been shifting from large PCs to compact desktops, tablets and smartphones, all the brands are doing their best to use the economies of scale to best use. It can thus be said that in order to be ahead of the race brands have to consistently keep revamping their product strategy to fit the growing needs of the consumers Technological Factors It is a known fact that Dell is a technology company and hence the company keeps on inventing new products according to the changing consumer behaviour and technology. Over the last decade smartphones have hurt the PC and the Laptop market significantly, hence Dell has been hurt adversely due to the changing technology ecosystem. Dell has been consistently been changing its brand strategy to target its existing and new customers, but, the sales have dropped after proliferation of Smartphones and Tablets across the globe.[6] Legal Factors Complying with the legal requirement of a nation is really important for any brand having international operations, as different nations have different legal requirement thus the international brands have to comply with all nations requirement. Environmental Forces The governments have been going really strict with preserving the environment and have posed severe fines on the companies not complying with the environmental regulation. Customers have also become aware of the growing euphoria around the environment and thus prefer to buy from companies who are focussing on environmental sustainability. Dell is not behind its competitors and has invested heavily in recycling; energy efficiency and other areas to improve the impact Dell product have on Mother Nature. Marketing Strategy-Dell Perspective Marketing strategy can be understood by analysis the 4Ps of marketing mix of any company. The marketing mix focuses on the company Product, price, place and promotion strategy, and how the company used these parameters to classify its market and keep market dominance over its competitors. Product Leading producer, distributer and marketer of PC, Tablets, Laptops and computer peripherals. Dell believes that marketing is not only limited to providing goods to the consumers, but it is related to catering to the changing needs of the consumers. The company provides a number of products which cater to the needs of both family and businesses.[7] Price Dell changes its pricing strategy according to the life cycle the product falls into. Dell focuses on producing low cost laptops for its audience. Dell has been cutting prices recently to cut the competition. Dell products are customizable and hence its price is a function of customization.[8] Place Place is the channel for distribution of Dells product. Dell uses retailers, distributers and warehouses for the distribution of its products. Place is the component Dell excels in, its products are available at the nearest dealers and thus customers have easy access to Dell products.[9] Promotion Dell uses both the traditional and contemporary tools of marketing to promote its products. It is heavily focussing on the Digital medium to increase the brand awareness of its products. The company keeps on sponsoring a lot of industry events to create the brand awareness. It has recently gotten into organizing quiz and contests for people to participate, thus increasing the product sales. Competitive Advantage- Dell Focus One of the biggest competitive advantages the company has is due to its logistic dominance over other players; the company maintains a direct relationship with the consumers despite using a retail channel. The company also follows a built to order strategy for its consumers, giving it an edge over its competitors. There are other parameters which makes Dell unique in the way it is, some of the notice worthy points are: Dell has an extremely fast communication system. Dell keeps its IMC clear and sound, thus everyone is aware of what Dell does the best. Dell selects partners after a detailed scrutiny and tries to keep a long term association with them. Dell has a minimum number of suppliers to be in a position to check the product quality. The company uses the modern days tool of digital marketing for increasing brand awareness. The company focuses on the best solution and not just the technology, the comprehensiveness of its solution is one of the biggest USP of the company. Dell has adopted a unique innovation strategy; it listens to customers problem in order to solve them so that a positive impact can be created in the society. Dell has one of the best supply chain networks, which makes its product easily available in the market, at the nearest dealer.[10] Dell has a customer centric approach, the company believes in fostering a positive relationship with the customers based on the pillars of trust, faith and mutual respect. Due to this the company has been able to retain a large number of its customers. Further adding to it is the customer service centres of Dell; these are one of the best consumer service centres which are always on their foot to resolve customer query and concerns. All the points mentioned above serves as unique selling point of the company and also help Dell to build a competitive advantage over other players in the market. Segmentation, Targeting and Positioning Strategy of Dell Dell segments its offering on the basis of Psychographics Demographic factors. It basically targets people who are tech savvy, professionals, working in tech industry and executives. Dell works to make its consumer channel engagement strong in a bid to stay ahead of its competitors. A strong connect, followed by excellent service to its customers are the biggest contributors to the success of Dell. Strategy of Dell is Global, it believes in staying closer to the customer so that it can build a long lasting relationship with them. User and Benefit based strategies is the positioning strategy of Dell. Marketing Analysis- SWOT, USP, Competition STP Parent company Dell Incorporation Sector IT Technology Tagline Power to do More, Yours is here USP Dell offers customizable products to its consumers. Segmentation People in a lookout for customizable laptops and PC Targeting Home users, business users, government users, business houses, large corporates, urban sectors, colleges, school etc. Positioning The company has positioned itself as a leading provider of customizable products. Strengths Strong customer support 24*7 Excellent customer services Customizable products Brand loyalty and recognition Merger Acquisitions Direct model approach Strong advertising and branding strategies Weakness Less number of exclusive stores of Dell creates some problem for Dell, it is slowly moving into a completely online model of sales. The sluggish growth in the market due to increased competition. Opportunities Increase in the e-commerce sector has opened new realms for Dells online stores Dell can tap the low priced tablets in the rural areas to increase the penetration Tie ups with a number of institution New product development. Threats Consistency in technological advancement, soon a disruption can be harbingered in the Laptop sector Computers become out-dated due to increasing innovation Rise in competitors which are providing low cost laptops posing threat to Dell Competitors HP Toshiba Apple Lenovo Acer Identification of Marketing Objectives Identification of marketing objectives sets the tone for any business organization, and hence it becomes really essential to define SMART goals/ objectives for the firm. SMART goals are one of the most important frameworks used to define the marketing objectives of any company. The SMART goals are highly specific, measurable, achievable, and relevant and are time based. For the purpose of this study, SMART goals will be created for duration of one year for Dell. SMART Goals S-Specific Create brand awareness among the target group 15-24 Years Increase the revenue by a margin of 15% from the preceding year Increase the digital footprint of Dell by a margin of 20% Increase the traffic on the website by 25% Increase the engagement and conversation on Social media sites by 10% M-Measurable All the goals mentioned above are measurable via: Brand awareness can be mentioned by noticing the online behaviour of the targeted group Sales number is a direct measure for the revenue. Social mention, number of Impression will help in measuring the digital footprint. Number of people coming on the website Social media monitoring Focus on the Asian market and create a market dominance A-Achievable All the numbers mentioned are achievable because of the historical data collected in the past, and also realizing some loopholes in the earlier marketing strategy. The new marketing strategy will help in getting the desired numbers. R-Realistic The goals mentioned are realistic as the company has done remarkably well in the recent past and surprised the management, thus it has to repeat the history. T-Timeline All the goals have to be achieved in a duration of 1 year, W.e.f 1st of march 2018 Dell- Marketing Strategies Marketing strategies helps a company to achieve the desired goals and objectives. The goals set for Dell revolves around increasing the brand awareness, increasing the revenue, increase in customer footprint, increasing the digital footprint and establish a market dominance In the Asian economy. In order to achieve all the objectives, the company will have to create a formidable strategy to achieve the set goals. The primary function before setting up a marketing strategy is to deeply analyse the entire marketing mix of the company. As mentioned in the earlier part the company wants to focus on the Laptop division, keep its prices low, wants to sell laptop via global model and use both the traditional and contemporary methods to market and promote its product. The company has a competitive leverage over other new players owing to its strong brand loyalty and brand recognition; moreover its USP of providing excellent customer service and support 24*7 makes the company ahead of the race. Hence the entire recommended marketing strategy for the company has to revolve around its marketing mix. The marketing strategy will thus focus on increasing the sales numbers and creating a very strong digital presence to tap the targeted audience. Digital in the last few years have created a very strong impact on the marketing strategies of domestic as well as international brands. Brands are investing in hug e sum of money to cater to that audience and build a relationship with them. The rise in millennial and the growing internet penetration has made the targeting easier. Adding to it, business analytics tools help in doing a profile targeting on any device a person uses to access the internet. Thus, the entire marketing strategy has to revolve around digital communication and less focussed on traditional modes of communication[11] Marketing Strategy Goals Marketing Strategy Increase the brand awareness among the age group 15-24 years This is the fastest growing consumer audience for Dell. The audience consist of college, school going kids and early professionals. They will be using the laptops in their daily life and Dell has to target this audience segment. In order to do so, Dell has to go forward with Mobile targeting and Facebook targeting. The age group is the one which is consistently engaged with digital media and hence it becomes easier to target them through the channels of digital marketing. Increase the revenue by a margin of 15% In order to do so, the company will have to adhere to the following strategy: Increased promotion on TV, Print and Digital media. Increase the number of impression to the target audience. Buying ad inventory on Google ad-words, Facebook and you tube for banner and video promotions. Conducting quiz and contest to increase both the brand awareness and revenue for the company. Sign up a celebrity from tech world to promote its hi spec laptops Increase the digital footprint by 20% In order to do so, the company has to do extensive promotions on social and digital media. Dell has to sign up with various bloggers and tech forums to write about their latest products. This will help the tech enthusiasts know more about the company and its innovation. Facebook is the fastest growing social media site and thus Dell has to ensure that it creates good engagement on Facebook. It has to come up with daily posts which are engaging for the audience and wants the consumers to interact with the brand. Increase the traffic on the website by 25% The same has to be achieved by employing both organic and inorganic tools of marketing. The organic tools comprise of SEO and inorganic tools comprise of SEM. As part of the organic strategy Dell has to put relevant content on the website with the best performing keywords in the tech industry. This will certainly help Dell in achieving a high ranking in the content relevancy and organically the company would appear on top every time somebody searches about laptops and related product. The company has deep pockets and thus it can spend some money on search engine marketing. The SEM will allow Dell to come on top of the organic search showing paid advertisement to the audience. Another thing which the company has to do is by delivering number of impressions on the popular tech sites, such as mashable, tech crunch and on social media sites, you tube and so, All these strategies in comprehensiveness help in reaching the set target. Increase the engagement and conversation on the social media page by 10% Dell has a very good brand loyalty and a good brand recall, this however has to be translated in the numbers and achieve revenue for the company. Social media plays a very important role in achieving this metric. The TG of Dell is 15-24 year people, this TG is always mobile and hence mobile and social targeting will be really beneficial to them. The company has less reach on Facebook and Instagram, in order to increase the reach Dell has to come up with a campaign Participate to Win Dell, under the campaign post a lot of quiz, contest and relevant material to increase the engagement with the audience. The company has been slow with posting regular updates on the social media sites; it has to definitely come up with posts targeting the target group of Dell. Following the above mentioned strategy, Dell would be in a position to achieve the SMART objectives laid for the company and increase the brand awareness, market revenue and digital footprint in the industry. It certainly will also help the company to make a connect with the new audience which will further translate into numbers. Conclusion Dell is one of the leading marketer, producer and manufacturer of Laptops, PC and computer peripherals. The company operates globally and without having a retailer in its channel of distribution the company has created a name for itself in the market of PC and laptops despite facing tough competition from numerous players. The company has been living up to its excellent customer service and after sales support, this can also be seen as the USP of the American giant. However, it has been felt that the company has not been doing exceedingly well, like the way it should have. There are gap in its marketing strategy which poses a challenge for its ubiquitous position. Hence, certain things have been strategized for Dell as a part of its marketing strategy. The company has to focus on the tools of Web 2.0 in order to spread awareness in the market, focus on the Asian economy and take the leverage of its dominance in customer support and service. Digital footprints of Dell are low in compa rison to its competitors and thus the right way to move forward is by deploying the gimmicks and tactics of digital marketing. References Beyer, C.A., 2017.Optimizing shipping pricing on Dell. com on build to order notebooks to US consumers across customer experience, profitability and working capital(Doctoral dissertation, Massachusetts Institute of Technology). He, Yuanjie. 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